Finally Someone (P&G) Via New Commercials Takes The Bull By The Horn And Zeros In On The Heart Of Bias

For hundreds of years America and its “social” experts have been beating around the bush when it comes to bias. They have been decrying racism, sexism and every other ism without laying out the basic underlying truth. Slavery didn’t form the foundation for racism and the Bible didn’t build the foundation for homophobia. They were just poured gasoline on the fire of animosity.

Indeed, nature is responsible for prejudices of every kind. As I have been preaching for years, each and every human being has been ego hard wired to fear and even hate those “others” unlike themselves. Hatful bias is simply the negative offset of the positive tribal impulse for like kinds to band together for the common good. In other word a multi cultured, democratic societies runs counter to nature, making it relatively easy for demagogues like President Trump to stir up hatred that he can exploit.

The point isn’t that bias and hatred are good, but that, alas, that they are the norm, making them difficult to impossible to completely eliminate.

With P&G facing up honestly to this bitter truth, it will be a big step in the right direction for fortifying humankind’s composite intellect, the only real weapon available to combat biased hatred of the other. Where anti-intellectualism is aloud to run rampant increased racism and sexism, too, will run wild.

We all are biased beings at heart, but when we seek out our better angels through extended education and a broad range of experiences, we can learn to rise above our biases for the good of us all. You can’t begin to fix a problem until it is honestly and clearly defined. Three cheers for P &G for having the guts to face head on the toughest issue that divides us.

Jim Ridgway, Jr. military writer — author of the American Civil War classic, “Apprentice Killers: The War of Lincoln and Davis.” Christmas gift, yes!

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