Ideally we all want love to Trump hate. But in the real way human’s are hardwired, as one of my favorite social commentators of the past, Eric Hoffer (The True Believer), wrote: hate is the most powerful of unifying agents. Indeed, humans are far more fired-up and engaged when they are against something than when they are for something. It is why that even though folks say they hate negative campaigns, pols use them because they work.

Jim Ridgway, Jr. military writer — author of the American Civil War classic, “Apprentice Killers: The War of Lincoln and Davis.” Christmas gift, yes!

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store