There are roughly four voting blocks in America and two of the four are heavily shaded toward the current Republican voting strategy. On the Republican side there is of course the $250,000 and up per year folks that vote to protect their status and economic interests, mostly college educated but usually above 50 years in age. Then, too, there is the lower middle class, some college educated, but mostly white working or retired men who are ruled by their primitive tribal impulses, even to the point where they often vote against their own economic self-interest. These folks are the core of the Trump supporters. Also one might want to include in this group, for practical reasons, the very extreme left who end of voting for Republicans or some third parties candidate as a misguided form of protest, and thus often allow for the winning margin for Republicans — think W & Trump.
The chief Democratic supporters are younger, moderately idealistic, middle class, college educate types whose broadened intellect allows them to rise above their tribal impulses. Then, too, there are the single women and minorities whose interest the Republicans routinely trample upon.
There is actually a fifth voting block of sorts composed of the desperately, poor, old and sickly. However, because of economic, physical limitations and voter suppression laws this fife block is mostly frozen out of the electoral process.